Top Beauty Myths

There are lots of misconceptions that we blindly follow because our peers think it’s true or our mothers believed it was true, so we’ve accepted it as it is without troubling ourselves to find the truth.

Working in the beauty industry means we take upon ourselves to correct these misconceptions and present the truth. Here are some of the top myths about beauty; feel free to add yours in the comments section:

• Washing the hair with hot water makes it cleaner than with cold water

Wrong: Cold water cleans as much as the hot water does.

• Oily skin does not need moisturizing

Wrong: Moisturizing the skin is essential for all types of skin. Oily skin should be moisturized with oil free creams.

Tip: Try Mama Mio Mighty Moisture for a perfect non-shiny look.

• “Parfum” and “Eau de Parfum” indicate that the fragrance is only for women

Wrong: these two labels indicate the level of concentration of essential oils in the bottle and has nothing to do with the gender of the perfume.

• Shampoos that produce more foam clean better than those that doesn’t

Wrong: Foam is formed from Sulfate, an ingredient  added to shampoos to produce foam. It’s healthier to use shampoos that don’t have sulfate in it; ‘foamless’ shampoos are NOT less effective than others.

• Battling aging lines starts when lines appear

Wrong: It’s a proactive approach; one shouldn’t wait for the lines to appear to start addressing this ‘issue’…start early and prevent getting them earlier than desired.  

Tip: Try Eve Taylor Age Resist Day Cream & Night Cream which work to minimise the signs of premature ageing such as fine lines, wrinkles and dehydration.

• Certain products can bring back lost hair to bald scalp

Wrong: Shampoos, creams or any other products that claim to bring hair back restore the existing hair and prevent it from falling, but they don’t reverse baldness. Lost hair is caused by the closing of the follicle, and once it’s closed it doesn’t open again by using topical products.

Tip: Try the Extreme Caviar Hair Loss Shampoo from Miriam Quevedo, it helps keep your follicle healthy and prevents hair loss. 

• Damages caused by the sun only happen when we’re sunbathing

Wrong: Sun UV-rays can cause damage even if we’re not directly exposed to the sun. Using sun block is very important on a daily basis. It protects the skin and prevents symptoms such as early aging and pigmentation from happening.

Tip: the sun is a natural supplier of Vitamin D, but the excess of sun exposure can cause serious damages; don’t leave without your sun block cream.

• Perfume smells the same on every body

Wrong: Our skin has different chemical make-ups which can react with the perfume applied and alters the smell of the fragrance. These chemical differences between bodies mean the perfume often smells differently on two different people.  

Tip: Before purchasing, spray the perfume on our hand and wait sometime before smelling it again and deciding if you like it or not.

•   Hair doesn’t age, only our skin does

Wrong: Hair, just like skin, has an aging process which can happen as a result of the following:

1.      Natural: aging due to age progress. 

2.      Environmental: due to harsh weather conditions especially high humidity, heat and air conditioning.

3.      Chemical: due to chemically treated hair that has been intensely  subjected to heat styling tools and chemical products.

Tip: Start using anti-aging shampoos and products such as Miriam Quevedo Extreme Caviar Anti-aging shampoo and mask.

In the Niche Luxury world, what does individuality really mean?

Recently, Friday magazine has published an article about the niche market and what makes a brand dubbed as niche. You can read it here.

In this post, I would like to focus more on the ‘individuality’ element. What does ‘individuality’ really mean? And more importantly, how to achieve it?

In the urban dictionary ‘Individuality’ means ‘the particular character that distinguishes a person from others’. In the niche luxury world,  individuality is about looking and feeling different from everyone else. It’s not about following the herd, but it’s about standing out by finding your true self deep within and having what is truly for you rather than what others dictate on you to have. Individuality does not scream big brand names that are plastered on street banners and magazine covers; it is about the brands that are passionately created and answer the needs of people wanting to distinguish themselves from the rest. In perfumery, niche luxury brands are niche because:

1.      They are not mass produced

2.      They use the finest raw material, even if it means more time and effort are consumed and invested.

There are of course other reasons as illustrated in the Friday article. However, more importantly, niche luxury perfume brands such as BOIS 1920, Humiecki & Graef, Frapin, Linari, etc… have sentimental stories behind them. People who appreciate their individuality are usually keen to learn these stories and weave a special relationship with the fragrance because they can relate to these stories. Stories about giving back to the community, paying homage for a family member, or following a dream and watching it come true.

We will be telling you these stories on this blog. But for now, and for people who have been waiting for this news and the ones who cherish their individuality, we are happy to announce the Limited Edition of BOIS 1920 has reached the UAE market. Only 1920 bottles were released world-wide and the UAE is getting its share.. talking about individuality!

Oltremare

Come L'Amore

 

More details about the availability of these two gems will be revealed in the next few days, stay tuned.