In the Niche Luxury world, what does individuality really mean?

Recently, Friday magazine has published an article about the niche market and what makes a brand dubbed as niche. You can read it here.

In this post, I would like to focus more on the ‘individuality’ element. What does ‘individuality’ really mean? And more importantly, how to achieve it?

In the urban dictionary ‘Individuality’ means ‘the particular character that distinguishes a person from others’. In the niche luxury world,  individuality is about looking and feeling different from everyone else. It’s not about following the herd, but it’s about standing out by finding your true self deep within and having what is truly for you rather than what others dictate on you to have. Individuality does not scream big brand names that are plastered on street banners and magazine covers; it is about the brands that are passionately created and answer the needs of people wanting to distinguish themselves from the rest. In perfumery, niche luxury brands are niche because:

1.      They are not mass produced

2.      They use the finest raw material, even if it means more time and effort are consumed and invested.

There are of course other reasons as illustrated in the Friday article. However, more importantly, niche luxury perfume brands such as BOIS 1920, Humiecki & Graef, Frapin, Linari, etc… have sentimental stories behind them. People who appreciate their individuality are usually keen to learn these stories and weave a special relationship with the fragrance because they can relate to these stories. Stories about giving back to the community, paying homage for a family member, or following a dream and watching it come true.

We will be telling you these stories on this blog. But for now, and for people who have been waiting for this news and the ones who cherish their individuality, we are happy to announce the Limited Edition of BOIS 1920 has reached the UAE market. Only 1920 bottles were released world-wide and the UAE is getting its share.. talking about individuality!

Oltremare

Come L'Amore

 

More details about the availability of these two gems will be revealed in the next few days, stay tuned.