Sunday, February 24, 2013

Best Dressed or Best Tressed? Is the Real Crowning Glory this Awards Season our Fave Celebs Hairdo?


 
Forget Christmas, Valentine’s Day and the one day that revolves around just us, our all-important birthday, the real highlight of the year is upon us, Awards Season! As our favourite celebrities sashay down numerous red carpets across the globe, it’s a feast for the eyes thanks to their gravity defying gowns and flawless make-up. However, the inevitable hot or not lists in the media are focusing more and more on another critical part of the process, the make or break hairstyle. With chameleon stars such as Rihanna, Katy Perry and Anna Hathaway opting for dramatic cuts and crazy styles, the ‘hairdo’ is now another way to accessorise your look and compliment the whole ensemble.

Much is documented of A-listers all round commitment to getting in tip top shape ahead of awards seasons. Out come the personal trainers, dermatologists and nutritionalists that travel with them at all times to drop those last few pounds but the preparation to achieve awe-inspiring locks is started just as early. Over styling leads to dry, brittle, tired-looking hair, so in the run up for the big night, every effort is made to ensure the hair is nourished, full and shining nearly as bright as those illusive statues.

Founder and Managing Director of Miriam Quevedo haircare, Miriam Quevedo believes that committing to using a high-quality shampoo and conditioner is the first step to maintaining healthy hair no matter what stresses life can throw at it. Discussing the distress and damage such heavy styling can have on hair, Miriam said: “For a plant to have strong, healthy leaves you have to feed the root. Maintaining great hair is no different, you need a high-performace product that penetrates the scalp to reach the root of the hair while also fighting the three causes of ageing and damage, the natural aging process, environmental damage from pollution, stress and heat styling as well as chemical damage from keratin treatments, dying, perming, curling and bleaching. Our hair should be treated in the same way we treat our skin.”

This year’s Best Actress Oscar nominee Jessica Chastain has become an icon thanks to her love of old-school 1950’s Hollywood glamour, with her pale skin and tumbling red hair. Anne Hathaway’s pixie cut has allowed her to shed her girl next door image whilst bag girl Rihanna uses her hair like a handbag, changing the colour and style almost daily thanks to a 24 hour stylist and love of weaves. One thing’s for sure, the 2013 awards season will make headlines, not just because of the household names picking up the prestigious awards but also thanks to our burgeoning obsession with celebrities real crowning glory, their luscious locks. Trying to emulate the iconic styles yourself? Best get your maintenance routine in full swing to off-set the damage thanks to all the hours you’ll spend at home trying to re-create them yourself. Well they do say imitation is the sincerest form of flattery.

 

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