Forget Christmas,
Valentine’s Day and the one day that revolves around just us, our all-important
birthday, the real highlight of the year is upon us, Awards Season! As our
favourite celebrities sashay down numerous red carpets across the globe, it’s a
feast for the eyes thanks to their gravity defying gowns and flawless make-up.
However, the inevitable hot or not lists in the media are focusing more and
more on another critical part of the process, the make or break hairstyle. With
chameleon stars such as Rihanna, Katy Perry and Anna Hathaway opting for
dramatic cuts and crazy styles, the ‘hairdo’ is now another way to accessorise
your look and compliment the whole ensemble.
Much is documented
of A-listers all round commitment to getting in tip top shape ahead of awards
seasons. Out come the personal trainers, dermatologists and nutritionalists
that travel with them at all times to drop those last few pounds but the
preparation to achieve awe-inspiring locks is started just as early. Over
styling leads to dry, brittle, tired-looking hair, so in the run up for the big
night, every effort is made to ensure the hair is nourished, full and shining
nearly as bright as those illusive statues.
Founder and
Managing Director of Miriam Quevedo haircare, Miriam Quevedo believes that
committing to using a high-quality shampoo and conditioner is the first step to
maintaining healthy hair no matter what stresses life can throw at it. Discussing
the distress and damage such heavy styling can have on hair, Miriam said: “For
a plant to have strong, healthy leaves you have to feed the root. Maintaining
great hair is no different, you need a high-performace product that penetrates
the scalp to reach the root of the hair while also fighting the three causes of
ageing and damage, the natural aging process, environmental damage from
pollution, stress and heat styling as well as chemical damage from keratin
treatments, dying, perming, curling and bleaching. Our hair should be treated
in the same way we treat our skin.”
This year’s Best
Actress Oscar nominee Jessica Chastain has become an icon thanks to her love of
old-school 1950’s Hollywood glamour, with her pale skin and tumbling red hair.
Anne Hathaway’s pixie cut has allowed her to shed her girl next door image
whilst bag girl Rihanna uses her hair like a handbag, changing the colour and
style almost daily thanks to a 24 hour stylist and love of weaves. One thing’s
for sure, the 2013 awards season will make headlines, not just because of the
household names picking up the prestigious awards but also thanks to our
burgeoning obsession with celebrities real crowning glory, their luscious
locks. Trying to emulate the iconic styles yourself? Best get your maintenance
routine in full swing to off-set the damage thanks to
all the hours you’ll spend at home trying to re-create them yourself. Well they
do say imitation is the sincerest form of flattery.
